The two generated an estimated $2.2 and $1.7 million in revenue per day, respectively. Through January of this year King had the top two highest grossing mobile game apps on iOS in Candy Crush Saga and Candy Crush Mobile Saga. In 2017, King generated $2 billion through in-app purchases, reported 290 million monthly active users and saw time spent per user grow to 37 minutes. After choosing to remove advertisements from its games in 2013, all of King’s revenues came from in-app purchases through the end of last year. All of King’s games are level based and free-to-play but offer in-app purchases, which allow gamers to use real money to buy some form of power ups that assist in beating those levels. With a range of titles including Candy Crush Saga and Farm Heroes Saga, the company is known for its colorful, casual mobile games that tend to be “match three,” which require players to match three or more of the same candies or vegetables together. After going public in 2014, the company was acquired by Activision Blizzard for just under $6 billion in 2016. King Digital Entertainment is a game development company that specializes developing social, mobile games.
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